Ruslan Krastev
About Ruslan Krastev
Ruslan Krastev is a Yield Manager with extensive experience in ad revenue optimization and yield management within the AdTech industry. He has held various roles in marketing and operations across multiple companies, specializing in programmatic advertising and digital marketing.
Work at Freestar
Ruslan Krastev has been serving as a Yield Manager at Freestar since 2021. In this role, he focuses on optimizing ad revenue and yield management strategies within the AdTech industry. His responsibilities include enhancing programmatic advertising efforts and improving website monetization techniques.
Previous Experience in AdTech
Before joining Freestar, Ruslan held several positions in the AdTech sector. He worked as a Publisher Development Manager at PubGalaxy from 2019 to 2021. Prior to that, he was the Head of Operations at Ads.Plus in London from 2017 to 2019. His experience includes leading teams and managing client accounts, contributing to his expertise in ad revenue optimization.
Education and Expertise
Ruslan Krastev holds a Bachelor of Business Administration from De Haagse Hogeschool, where he studied International Business and Management Studies from 2006 to 2010. He furthered his education with a Master's degree in International Marketing and Brand Management from Lund University in 2012. His academic background supports his specialization in programmatic advertising and yield management.
Background in Marketing
Ruslan began his career in marketing with an internship at Fraport Twin Star Airport Management AD in 2009. He later worked as a Marketing and Advertising Specialist at OptiLocal from 2013 to 2014. His early experiences laid the foundation for his subsequent roles in account management and operations within the digital advertising space.
Skills and Interests
Ruslan possesses skills in SEO and digital marketing, which complement his focus on ad revenue optimization. He has a strong interest in blockchain technology and digital assets, including cryptocurrencies and NFTs. His expertise in header bidding and real-time bidding (RTB) enhances his capabilities in the AdTech industry.