Tom Yeomans
About Tom Yeomans
Tom Yeomans serves as the Senior Director of Publisher Development at Freestar and has an extensive background in business development and investment management across various companies in the United Kingdom.
Work at Freestar
Tom Yeomans serves as the Senior Director of Publisher Development at Freestar. He has held this position since 2021, contributing to the company's growth and development in the digital advertising space. His role involves overseeing publisher relationships and enhancing the company's offerings in the marketplace. Freestar is known for its innovative solutions in programmatic advertising, and Yeomans plays a key role in driving these initiatives forward.
Previous Experience at Yavli
Before joining Freestar, Tom Yeomans co-founded and served as CEO of Yavli, a company that was later acquired by Pepsia and rebranded as Adcovery. His tenure at Yavli lasted from 2014 to 2019, during which he focused on developing the company's business model and strategic direction in the digital advertising industry. This experience provided him with a strong foundation in publisher development and business growth.
Career at Canaccord Genuity
Tom Yeomans worked as an Investment Manager at Canaccord Genuity in the Global Capital Markets division from 2013 to 2014. His role involved managing investment portfolios and providing strategic financial advice to clients. This position was based in Baker Street, London, and contributed to his expertise in financial markets and investment strategies.
Entrepreneurial Ventures
In addition to his role at Freestar, Tom Yeomans is a co-founder and involved in business development at Well Plaid, a position he has held since 2019. He also founded and served as CEO of RevIntro from 2020 to 2021. These entrepreneurial ventures highlight his commitment to innovation and growth within the digital landscape.
Experience in Sales and Business Development
Tom Yeomans has held various positions in sales and business development, including a brief role as Head of Sales at Triple13 in 2021. He also served as SVP of Business Development EMEA at Xogito Group, Inc from 2019 to 2020. These roles have equipped him with skills in building client relationships and driving revenue growth.