Vineeta Sajnani
About Vineeta Sajnani
Vineeta Sajnani is a Yield Manager with a strong background in revenue analytics and ad monetization. She holds degrees in Chemistry and Electronics and Instrumentation Engineering from the Birla Institute of Technology and Science, Pilani, and has experience in various roles within the tech and analytics sectors.
Current Role at Freestar
Vineeta Sajnani serves as a Yield Manager at Freestar, a position she has held since 2022. In this role, she is responsible for managing ad operations and network partnerships for a $40M+ app business. Her work focuses on revenue analytics to enhance the advertising experience, ensuring optimal monetization strategies are implemented to maximize app revenue.
Professional Background
Vineeta has a diverse professional background in analytics and design. She began her career as a Co-Founder of The Goan Bucket List from 2017 to 2019. She then transitioned to various roles at InMobi, including Monetization Intern, Analyst - Ad Monetization, and Senior Analyst - Ad Monetization - ITC, contributing to app monetization strategies from 2020 to 2022. Additionally, she worked as a Business Intelligence Analytics Consultant at Thorogood Associates for five months in 2019.
Education and Expertise
Vineeta Sajnani studied at the Birla Institute of Technology and Science, Pilani, where she earned a Bachelor of Engineering (Hons) in Electronics and Instrumentation Engineering from 2016 to 2020. She also completed a Master of Science in Chemistry from 2015 to 2019. Her educational background provides her with a strong foundation in both technical and analytical skills relevant to her current role.
Previous Experience
Before her current position, Vineeta gained valuable experience in various roles. She worked as a UI Developer and Designer at Birla Science Museum for two months in 2017 and served as Head of Design at OSD Labs for one year. Her experience at InMobi included roles that spanned from intern to senior analyst, where she focused on ad monetization and revenue optimization.
Interests and Personal Pursuits
Outside of her professional work, Vineeta has a keen interest in several fields, including Blockchain, Psychology, Design, and Poetry. These interests reflect her diverse skill set and passion for exploring different domains beyond her primary career in analytics and monetization.