Alban De Morel
About Alban De Morel
Alban De Morel is a Programmatic Sales Specialist at FreeWheel, where he has worked since 2017. He has a background in marketing and business development, with experience at various media and marketing companies in France.
Work at FreeWheel
Alban De Morel has been employed at FreeWheel since 2017, serving as a Programmatic Sales Specialist. In this role, he manages an annual revenue of 6 million euros, collaborating closely with the commercial team. His responsibilities include developing client recommendations and implementing programmatic campaigns for both French and international clients. He also creates daily and monthly tracking dashboards using Power BI for internal and external use. Alban maintains relationships with major media agency buyers, including Publicis, GroupM, Dentsu, and Havas, ensuring effective communication and campaign execution.
Previous Experience in Marketing and Media
Before joining FreeWheel, Alban De Morel held several positions in the marketing and media sectors. He worked at Eurosport as a Chargé d'Etudes Marketing Junior from 2010 to 2011. He then served as a Trader Multiscreen at Omnicom Media Group France from 2015 to 2017. Prior to that, he was an Account Manager Trading Media AODv at VivaKi Nerve Center from 2013 to 2015. Additionally, he gained experience as an Assistant chargé d'études audiences at Canal + in 2012. These roles contributed to his expertise in programmatic sales and client management.
Education and Expertise
Alban De Morel's educational background includes a Master of International Marketing & Business Development from Skema Business School, which he completed from 2008 to 2012. He also studied Economie Gestion at Université de Bretagne Sud, Vannes, where he achieved a Licence 2 from 2006 to 2008. Earlier in his education, he attended Lycée Dupuy de Lôme, where he studied ES and earned his Baccalauréat. This academic foundation has equipped him with skills in marketing and key account management.
Skills in Data Analysis and Campaign Management
In his current role and previous positions, Alban De Morel has developed strong skills in data analysis and campaign management. He creates tracking dashboards using Power BI, which facilitate the monitoring of campaign performance for both internal stakeholders and clients. He collaborates with the Ad Operations team to troubleshoot campaigns and resolve any issues that arise. His ability to analyze data and provide actionable insights is a key component of his work in programmatic sales.