Alexandra (Ally) Mastorides
About Alexandra (Ally) Mastorides
Alexandra (Ally) Mastorides serves as the Account Director of Revenue Enablement at FreeWheel, where she focuses on technology platform management and marketplace activation. With a background in sales planning and account management, she specializes in programmatic deal troubleshooting and leads project management for key initiatives.
Current Role at FreeWheel
Alexandra Mastorides serves as the Account Director for Revenue Enablement at FreeWheel, focusing on Technology Platform Management and Marketplace Activation. In this role, she drives monetization within the FreeWheel Marketplace by fostering advocacy and partnership across various teams. She has been with FreeWheel since 2022 and is responsible for leading project management for high-priority initiatives and implementations. Her efforts are aimed at enhancing client engagement and satisfaction with FreeWheel's product suite.
Previous Experience at FreeWheel
Prior to her current position, Alexandra Mastorides held multiple roles at FreeWheel. She worked as an Account Manager from 2019 to 2021 and then as a Senior Account Manager from 2021 to 2022. In these positions, she specialized in programmatic deal troubleshooting, which contributed to improved client satisfaction and operational efficiency. Her experience at FreeWheel has equipped her with a deep understanding of the platform and its offerings.
Experience at Discovery Inc
Before joining FreeWheel, Alexandra Mastorides worked at Discovery Inc as a Sales Planner from 2016 to 2019. During her three years at the company, she was involved in various sales planning activities, contributing to the overall revenue strategies of the organization. This experience provided her with valuable insights into the media and advertising landscape.
Educational Background
Alexandra Mastorides earned her Bachelor of Arts (BA) degree in Business/Corporate Communications from the University at Albany, where she studied from 2011 to 2014. Her academic background has provided her with a strong foundation in communication strategies, which she applies in her professional roles. Additionally, she completed her high school education at Lawrence Senior High School from 2007 to 2011.
Early Career Experience
Alexandra Mastorides began her career as an Ad Sales Assistant at WE tv & IFC, where she worked from 2014 to 2016. She also gained experience as a Public Relations Intern at GLUCK+ in 2013. These early roles helped her develop skills in sales support and public relations, which have been beneficial in her subsequent positions in the media and technology sectors.