Allison Li
About Allison Li
Allison Li is an Ad Solutions Senior Associate at FreeWheel, where she has worked since 2020. She has extensive experience in advertising operations, having held various roles at companies such as 8tracks, Leaf Group, and Fox Networks Group.
Current Role at FreeWheel
Allison Li serves as an Ad Solutions Senior Associate at FreeWheel, a position she has held since 2020. Based in Los Angeles, California, she has accumulated four years of experience in this role. Her responsibilities include developing and implementing advertising solutions that meet client needs, leveraging her extensive background in ad operations and technology.
Previous Experience in Ad Operations
Prior to her current role, Allison Li worked in various capacities within ad operations. She was the Ad Operations Manager at 8tracks from 2015 to 2016 and later served as the Manager of Programmatic and Ad Partnerships at the same company from 2016 to 2017. Additionally, she worked as an Ad Trafficking Specialist at Leaf Group from 2013 to 2014 and as an Ad Operations Analyst at Condé Nast from 2014 to 2015.
Background in Digital Advertising
Allison Li has a solid foundation in digital advertising, having worked as an Ad Tech Solutions Specialist at Fox Networks Group from 2017 to 2019. Her early career included a role as a Digital Production Intern at DDB in 2012, where she gained initial exposure to the advertising industry. This diverse experience has equipped her with a comprehensive understanding of ad technologies and operations.
Educational Background
Allison Li earned her Bachelor of Arts (B.A.) in Media Arts and Sciences from Wellesley College, where she studied from 2009 to 2013. Prior to that, she attended Notre Dame Academy from 2005 to 2009. Her education provided her with a strong foundation in media and technology, which she has applied throughout her career in advertising.
Early Career and Internships
In the early stages of her career, Allison Li gained valuable experience through various internships. She worked as a UI Engineer Intern and in Sales at Demand Media in 2010. Additionally, she held roles at Wellesley College as a Recreation Office Assistant/Website Manager and as a Public Affairs Office Design Assistant, contributing to her skills in management and digital content.