Aurora álvarez Ferreira
About Aurora álvarez Ferreira
Aurora álvarez Ferreira is a Manager Product Solutions at FreeWheel, where she has worked since 2022. She has extensive experience in digital project management and stakeholder relationship building, having held various roles in companies such as Brandworkz and M&C Saatchi.
Work at FreeWheel
Aurora álvarez Ferreira has been serving as the Manager Product Solutions at FreeWheel since 2022. In this role, she operates from the London Area, United Kingdom, where she focuses on facilitating processes that connect Product and Client Services. Her work supports major television players in generating revenue through ad management and monetization platforms. Prior to her current position, she held various roles at FreeWheel, including Senior Technical Account Manager and Program Manager, contributing to her extensive experience in the digital advertising sector.
Previous Experience in Digital Project Management
Before joining FreeWheel, Aurora worked at Brandworkz as a Digital Project Manager from 2014 to 2017. In this capacity, she managed client services and customer success initiatives. Her earlier roles include positions at M&C Saatchi Mobile, where she served as an Executive Project Manager and Project Manager Intern, and at Noble Minder, where she focused on advertising and marketing. This diverse background has equipped her with strong skills in stakeholder relationship building and team development.
Education and Expertise
Aurora holds a BA (Hons) in Advertising and Public Relations from Universidad de Valladolid, which she completed from 2005 to 2010. She has also studied English for Speakers of Other Languages (ESOL) at East Berkshire College, achieving EFL English Level 5 (Advanced). Her educational background complements her expertise in Digital Rights Management, Digital Asset Management, and project management methodologies, including Agile Management and Scrum.
Skills in Digital Asset Management
Aurora possesses significant skills in managing digital brand guidelines, logo finders, and workflows. Her expertise extends to implementing Digital Rights Management and Access Control Lists. She is experienced in taxonomy, metadata, and content management systems, which are essential for effective Digital Asset Management. These skills enable her to streamline processes and enhance the efficiency of digital projects.
Involvement in Major Events
In 2012, Aurora participated in the London 2012 Olympic Games, contributing to the event as part of the team at Eton Dorney Lake. This experience provided her with insights into large-scale event management and the complexities involved in coordinating logistics and stakeholder engagement in high-pressure environments.