Caroline Besse
About Caroline Besse
Caroline Besse serves as the Senior Director of International Marketing & Communications at FreeWheel, a position she has held since 2021. She has a strong background in marketing and communications, with previous roles at Purch, FreeWheel, Specific Media, CBS Outdoor, and Fastway Couriers.
Current Role at FreeWheel
Caroline Besse serves as the Senior Director of International Marketing & Communications at FreeWheel. She has held this position since 2021 in Ville de Paris, Île-de-France, France. In her role, she is responsible for overseeing marketing strategies and communication efforts on an international scale, contributing to the company's objectives in the digital advertising space.
Previous Experience at FreeWheel
Before her current role, Caroline Besse worked at FreeWheel as the Director of International Marketing & Communications from 2017 to 2021. During this four-year tenure, she focused on enhancing the company's marketing initiatives and communication strategies across various international markets.
Career Background in Marketing
Caroline Besse has a diverse background in marketing, having held various positions in notable companies. She worked as the Marketing Director for Europe at Purch from 2016 to 2017 and as Directrice Marketing at Purch from 2013 to 2016. Additionally, she served as Corporate Marketing Manager at Specific Media from 2009 to 2012 and as Chef de Projet Marketing Senior at CBS Outdoor from 2005 to 2009.
Education and Expertise
Caroline Besse studied at Université Paris Cité, where she earned a DUT in Animation socioculturelle from 1998 to 2000. She furthered her education at ISEFAC Alternance, l'école du management en alternance, achieving a Master's degree in Marketing/Management from 2001 to 2003. Her educational background provides a strong foundation for her expertise in marketing and communications.
Early Career Experience
Caroline Besse began her career in marketing as an Agent au service commercial at Jet Tours from 2000 to 2001. She then transitioned to Fastway Couriers, where she worked as Responsable Marketing & Communication from 2001 to 2004. These early roles contributed to her development in the marketing field.