Chris Reyes
About Chris Reyes
Chris Reyes serves as the Director of Agency Account Management for Marketplace Activation at FreeWheel, where he has worked since 2022. He has extensive experience in digital media and programmatic advertising, having held various roles in notable companies across multiple regions.
Current Role at FreeWheel
Chris Reyes serves as the Director of Agency Account Management, Marketplace Activation at FreeWheel, a position he has held since 2022. In this role, he is responsible for overseeing agency account management strategies and ensuring effective marketplace activation. His leadership contributes to the optimization of client relationships and the execution of digital media campaigns.
Previous Experience at FreeWheel
Chris Reyes has held multiple positions at FreeWheel, including Programmatic Account Director and Senior Manager of Account Management in Marketplace Activation. His tenure at FreeWheel spans from 2018 to 2022, during which he developed expertise in programmatic advertising and account management. His experience includes a focus on enhancing client engagement and driving successful campaign outcomes.
Career Background in Digital Media
Chris Reyes has a diverse background in digital media, having worked in various roles across multiple companies. He began his career at Multi Channel Network as an Agency Account Coordinator and progressed through positions at 3D Interactive, Exponential, and Tremor Video DSP. His roles have involved managing agency accounts and developing business strategies in the digital advertising space.
Education and Professional Development
Chris Reyes has a solid educational foundation, having studied at St. Aloysius College and St. Pius X College. He furthered his education at TAFE NSW, where he earned a Certificate IV in Business (Marketing). This academic background supports his extensive experience in digital media and marketing, equipping him with essential skills for his career.
Expertise in Digital Advertising Technologies
Chris Reyes possesses a deep understanding of ad serving technologies, including DCM and Innovid. He demonstrates proficiency in using Salesforce CRM for client relationship management and has expertise in analytics tools like Nielsen NetRatings, Nielsen Ad Relevance, and Google Analytics. His knowledge in programmatic connected TV and digital display advertising enhances his ability to evaluate media performance effectively.