Davide Fiorentini
About Davide Fiorentini
Davide Fiorentini serves as the Director of Audience Xpress for Italy and Spain at FreeWheel, where he has worked since 2022. He holds a Master's degree in Communication Science from Sapienza Università di Roma and has a diverse background in digital communication and sales management.
Work at FreeWheel
Davide Fiorentini currently serves as the Director of Audience Xpress for Italy and Spain at FreeWheel. He has held this position since 2022, working from the company's Milan office. In this role, he is responsible for overseeing audience targeting and media sales strategies in the Italian and Spanish markets. Fiorentini previously worked at FreeWheel as a Senior Manager in Demand Sales from 2017 to 2022, where he focused on driving demand and managing client relationships.
Education and Expertise
Fiorentini earned a Master's degree in Communication Science from Sapienza Università di Roma, specializing in Digital Communication and Journalism. His educational background provides him with a strong foundation in communication strategies and digital media, which he applies in his current role in the advertising technology sector.
Background
Before joining FreeWheel, Davide Fiorentini co-founded Dotadv srl, where he served as Chief Revenue Officer from 2012 to 2014. He also held various positions at StickyADS.tv, including Publisher Manager and Demand Sales Team Leader for Italy and Spain. His experience spans several years in the digital advertising industry, contributing to his expertise in audience targeting and media sales.
Achievements
Fiorentini has demonstrated an entrepreneurial spirit by founding a company that was later acquired by an international group. He has also been an active participant in the industry as a conference speaker at significant events such as the IAB Forum and Programmatic Day, sharing insights on digital advertising and programmatic strategies.
Future Responsibilities
Starting in January 2024, Davide Fiorentini will expand his responsibilities to include managing the media sales team in Spain. This role will further enhance his leadership in the region and contribute to FreeWheel's growth in the Spanish market.