Erin Snowden
About Erin Snowden
Erin Snowden serves as the Sr. Director of Commercial Operations at FreeWheel, overseeing a sales team of over 150 individuals and providing strategic governance over the CRM system. With a background in account management and business operations, she has held various roles at FreeWheel and CUMULUS MEDIA, contributing to sales strategy and cross-functional collaboration.
Current Role in Commercial Operations
Erin Snowden serves as the Sr. Director of Commercial Operations at FreeWheel, a position she has held since 2020. In this role, she supports a sales team of over 150 individuals across various revenue lines and SaaS products. Erin provides strategic oversight and data governance over the CRM system, enhancing sales engagement and pipeline insights. She regularly collaborates with cross-functional leaders to deliver pipeline forecasts and address client requirements, ensuring effective planning and execution.
Previous Experience at FreeWheel
Prior to her current role, Erin held multiple positions at FreeWheel. From 2012 to 2019, she was the Director of Account Management and Customer Success for MVPDs, where she focused on client relations and success strategies. She later served as the Director of Business Operations for one year in 2019, contributing to operational efficiencies and business strategies in New York City.
Experience at CUMULUS MEDIA
Erin began her career at CUMULUS MEDIA, where she worked as a Promotion Intern Coordinator from 2003 to 2006 and later as an FM Promotion Coordinator from 2006 to 2007. In these roles, she was involved in coordinating promotional activities and managing intern responsibilities, gaining valuable experience in media operations.
Background in Marketing and Client Services
Erin has a strong background in marketing and client services, having worked at House of Kaizen from 2007 to 2012. She progressed through various roles, including Account / Marketing Manager, Senior Account Manager, and Director of Client Services. In these positions, she managed client relationships, developed marketing strategies, and led teams to improve service delivery and client satisfaction.
Educational Qualifications
Erin holds a Bachelor of Arts & Sciences degree in Communication Studies from the State University of New York at Cortland, which she completed in 2003. This educational background has provided her with a foundation in effective communication and strategic thinking, essential for her roles in commercial operations and client management.