Ingmar Zach
About Ingmar Zach
Ingmar Zach is the Vice President of Product at FreeWheel, where he oversees product strategy for the Digital-First ad-server and SSP. He has extensive experience in product management and media revenue transformation, having held various leadership roles at companies such as LiveIntent, AOL, and Criteo.
Work at FreeWheel
Ingmar Zach currently serves as the Vice President of Product at FreeWheel, a position he has held since 2022. In this role, he oversees the product strategy for FreeWheel's Digital-First ad-server and Supply-Side Platform (SSP). His leadership focuses on enhancing product offerings and driving innovation within the organization, contributing to the company's objectives in the digital advertising space.
Previous Experience in Product Management
Before joining FreeWheel, Ingmar Zach accumulated extensive experience in product management across various companies. He worked at LiveIntent, Inc. as Vice President of Product from 2017 to 2020, and held the role of Senior Vice President of Product at Criteo from 2021 to 2022. His previous positions also include Director of Product at Tapad and multiple roles at AOL, where he contributed to product development and strategy in different capacities.
Education and Expertise
Ingmar Zach has a strong educational background in economics and banking. He studied at Universität Hamburg, where he focused on Economics from 1999 to 2006. Prior to that, he attended Staatliche Handelsschule für das Kreditgewerbe, achieving a qualification as Bankkaufmann from 1997 to 1999. His expertise includes transforming media revenues into Software as a Service (SaaS) revenues, demonstrating his capability in both start-up and corporate environments.
Involvement with Prebid.org
Ingmar Zach is actively involved with Prebid.org, where he focuses on developing solutions for Connected TV (CTV) and Over-The-Top (OTT) advertising. His participation in this organization reflects his commitment to advancing industry standards and fostering innovation in digital advertising technologies.
Career Timeline and Roles
Ingmar Zach has held various roles throughout his career, starting as a Consultant at Hamburger Sparkasse in 1997. He has worked in multiple capacities at AOL, including European Product Manager for Video and Senior Manager for Search & Local. His entrepreneurial spirit is evident from his co-founding roles at Pepkick and Snapp TV. This diverse career trajectory showcases his adaptability and breadth of experience in the media and technology sectors.