Jessica Whitton
About Jessica Whitton
Jessica Whitton is the Manager of Brand Marketing International at FreeWheel, where she leads digital corporate branding campaigns and manages relationships with external vendors. With a background in marketing and event management, she has held various roles in the industry, including positions at Somethin' Else and Jurys Inn Hotel Group.
Current Role at FreeWheel
Jessica Whitton currently holds the position of Manager, Brand Marketing International at FreeWheel, where she has been employed since 2022. In this role, she leads the setup of digital corporate branding campaigns and ensures brand DNA consistency across multiple European and emerging markets. She also manages relationships with external vendors, including creative agencies and industry partners, to ensure successful project execution. Her responsibilities include coaching and leading a team with a focus on achieving a diverse culture and work ethic.
Previous Experience at FreeWheel
Jessica Whitton has held several positions at FreeWheel prior to her current role. She served as International Marketing Manager from 2021 to 2022 and as International Marketing Supervisor from 2020 to 2021. Additionally, she worked as Marketing Coordinator from 2017 to 2020 and as Office Manager & Team Support from 2016 to 2017. Throughout her tenure, she managed over 100 events annually across international regions, focusing on strategic partnerships and sponsorships.
Experience in the Events Industry
Before joining FreeWheel, Jessica Whitton worked as an Events Manager at Jurys Inn Hotel Group from 2008 to 2010. She also has experience as a self-employed Artist Liaison and Tour Manager from 2012 to 2016. In these roles, she was responsible for scouting and managing A-list talents for events, ensuring high-profile presentations, and negotiating marketing sponsorships that included keynotes and press coverage.
Educational Background
Jessica Whitton studied at Saltash College, where she achieved A Levels in Maths, English, and Humanities from 2010 to 2011. She also attended Coombe Dean School from 1998 to 2003, where she obtained her GCSEs. Additionally, she completed NVQ studies in Hospitality & Catering, achieving Level 3 Management in 2009, and in Business Administration, achieving Level 2 in 2004.
Key Projects and Initiatives
In her role at FreeWheel, Jessica Whitton has project-led significant tentpole events such as the Cannes Lions Festival of Creativity, DMEXCO, and the Future of TV Advertising Global. She has improved reporting tools and optimized CRM systems to enhance strategic marketing efforts, demonstrating her commitment to advancing the company's marketing initiatives.