Kaitlin Wallenstein
About Kaitlin Wallenstein
Kaitlin Wallenstein serves as the Director of Marketplace Yield and Analytics at FreeWheel, a position she has held since 2021. She has a background in revenue operations and financial analysis, with previous roles at OpenX, FreeWheel, and Barclays.
Current Role at FreeWheel
Kaitlin Wallenstein serves as the Director of Marketplace Yield and Analytics at FreeWheel. She has held this position since 2021. In her role, she focuses on optimizing marketplace yield and leveraging analytics to drive business decisions. Her expertise contributes to the strategic direction of the company's marketplace operations.
Previous Experience at FreeWheel
Prior to her current position, Kaitlin Wallenstein worked at FreeWheel in various capacities. She was the Senior Manager of Marketplace Activation from 2019 to 2021, where she was responsible for managing marketplace initiatives. Additionally, she served as the Manager of Revenue Operations from 2017 to 2019, focusing on revenue strategies and operational efficiency.
Experience at OpenX
Kaitlin Wallenstein worked at OpenX as the Revenue Operations Manager from 2014 to 2017. In this role, she was involved in revenue management and operational strategies, contributing to the company's growth during her tenure.
Background in Finance
Before her roles in the digital advertising sector, Kaitlin Wallenstein was a Financial Analyst at Barclays from 2011 to 2014. Her experience in finance provided her with a strong analytical foundation, which she has applied in her subsequent roles in revenue operations and marketplace analytics.
Education and Qualifications
Kaitlin Wallenstein studied at Rutgers University, where she earned a Bachelor of Science degree in Accounting. Additionally, she attended Bergen County Academies, which provided her with a strong educational background that supports her career in analytics and operations.