Katy Loria
About Katy Loria
Katy Loria serves as the Chief Revenue Officer at FreeWheel, where she has worked since 2022. With extensive experience in the media and advertising sectors, she is recognized for her financial acumen, crisis leadership, and commitment to team empowerment.
Work at FreeWheel
Katy Loria has served as Chief Revenue Officer at FreeWheel since 2022. In this role, she oversees revenue generation strategies and initiatives, contributing to the company's growth in the media and advertising sectors. Based in New York, NY, her leadership focuses on enhancing client relationships and driving sales performance.
Previous Roles in Media and Advertising
Prior to her current position, Loria held the role of Chief Revenue Officer at Adweek for a brief period in 2022. She also spent eight years at Screenvision Media, where she was Chief Revenue Officer from 2013 to 2021. During her tenure at Screenvision Media, she advanced from Executive Vice President of National & Local Ad Sales to Senior Vice President of National Ad Sales. Her experience at Viacom spanned 16 years, where she held various positions, including Vice President and SVP of Digital Ad Sales.
Education and Expertise
Katy Loria holds a Bachelor of Arts degree in English and Mass Communications from Indiana University Bloomington. Additionally, she earned a Master of Mass Communication with a focus on Advertising from The University of Georgia. Her educational background supports her extensive experience in the media and advertising industries, particularly in revenue management and strategic leadership.
Leadership Style and Mentoring
Loria is known for her leadership style that emphasizes consensus-building and empathy. She focuses on empowering her teams to achieve collective success. Her strong track record in talent acquisition and mentoring has contributed to the development of future leaders within the industry, showcasing her commitment to fostering growth and collaboration.
Industry Involvement and Recognition
In addition to her roles at FreeWheel and previous companies, Katy Loria is an active member of the Executive Forum and serves on the Advisory Board of BWG Strategy LLC. She is recognized for her thought leadership and public company representation, which highlights her influence in the media and advertising industry. Her collaboration with private equity firms and boards indicates her involvement in high-level strategic decision-making.