Lexi Crovatto
About Lexi Crovatto
Work at FreeWheel
Lexi Crovatto has been employed at FreeWheel since 2021, currently holding the position of Strategic Relationship Manager, DSP Partnerships. In this role, she focuses on developing and managing strategic relationships with demand-side platforms. Prior to this position, she served as Account Director, DSP Partnerships at FreeWheel from 2018 to 2021. Her tenure at FreeWheel has been marked by a commitment to enhancing partnerships within the digital advertising ecosystem.
Previous Experience in Digital Advertising
Before joining FreeWheel, Lexi Crovatto worked at Oath as an Account Executive, Platforms from 2017 to 2018. Her experience also includes a role as Director of Sales, Direct & Programmatic at Abrams Media from 2015 to 2017. Additionally, she served as Partner Development Manager for BrightRoll Exchange at Yahoo! Inc. in 2017. These positions have contributed to her expertise in digital advertising and partnership management.
Education and Expertise
Lexi Crovatto earned a Bachelor of Science (B.S.) degree from the S.I. Newhouse School of Public Communications at Syracuse University. She studied Magazine Journalism and Spanish, which provided her with a strong foundation in communication and media. This educational background supports her work in strategic relationship management within the advertising industry.
Early Career Experience
Lexi Crovatto began her career with an internship at Design Bureau as an Editorial Intern in 2013. She also worked at FleishmanHillard in 2014, focusing on consumer marketing and reputation management for Gatorade. These early experiences helped shape her skills in communication and marketing, which she has applied throughout her career in various roles.