Madison Lampert
About Madison Lampert
Madison Lampert is a Senior Brand Lead at FreeWheel, having previously held various roles in media and brand management, including positions at Honeywell and CNBC. She has a background in journalism and film from Emory University and has contributed to notable media productions and events.
Current Role at FreeWheel
Madison Lampert serves as the Senior Brand Lead at FreeWheel, a position she has held since 2023. In this role, she is responsible for overseeing brand strategy and execution, contributing to the company's marketing efforts within the digital advertising space. Her experience in brand management and strategic initiatives supports FreeWheel's goals in the competitive media landscape.
Previous Experience at Honeywell
Before joining FreeWheel, Madison Lampert worked at Honeywell in various roles. She served as Brand Manager - Commercial Excellence from 2021 to 2022, where she managed significant product launches and go-to-market strategies for SaaS offerings. Following this, she took on the role of Business Development, Partnerships & Strategy Lead for Sine from 2022 to 2023, playing a key role in strategic product integrations with technology alliances such as AWS and Microsoft.
Background in Media and Production
Madison Lampert has a diverse background in media and production. She worked at CBS News as a News Production Intern in 2014 and contributed to the production of '60 Minutes' for two months. Additionally, she gained experience at NBCUniversal, where she participated in the NBC Page Program, contributing to shows like 'The Tonight Show Starring Jimmy Fallon' and 'Saturday Night Live.' Her roles at CNBC included Associate Producer and Digital Lead, where she focused on audience growth and special projects.
Education and Academic Achievements
Madison Lampert earned her Bachelor of Arts (B.A.) in Journalism and Film from Emory University, with a concentration in Film and Media Management from the Goizueta Business School. Her academic tenure spanned from 2011 to 2015, during which she was actively involved in campus media as a writer and editor for the Emory Wheel, enhancing her skills in journalism and media production.
Involvement with Sofar Sounds
Madison Lampert worked at Sofar Sounds from 2018 to 2021 as the Events Lead. In this capacity, she played a multifaceted role, acting as show lead, production manager, artist liaison, and MC. Her contributions were essential in coordinating live music events, enhancing audience engagement, and fostering relationships with artists and venues.