Mathieu Gbetro
About Mathieu Gbetro
Mathieu Gbetro serves as the Director of Strategic Marketing Initiatives, International at FreeWheel, where he implements marketing strategies to support the company's global growth. He has a diverse background in marketing and sales, with previous roles at notable companies such as Orange, Facebook, and Publicis Groupe.
Work at FreeWheel
Mathieu Gbetro currently serves as the Director of Strategic Marketing Initiatives, International at FreeWheel, a position he has held since 2023. In this role, he implements strategic marketing initiatives that align with the company's international growth objectives. He has developed and executed employee engagement experiences aimed at enhancing product advocacy within the organization. Additionally, he has influenced and integrated strategic direction across multiple functional areas and monitored sales progress to provide reports to senior management, driving product engagement.
Education and Expertise
Mathieu Gbetro holds an MBA specialized in Marketing and Ecommerce from Devinci Executive Education, which he completed from 1998 to 1999. He also earned a Master II in Law for Internet and Information Systems from the University of Strasbourg in 2008, following a Master in Economics and Management from the same university, which he completed in 1997. His educational background equips him with a strong foundation in marketing, law, and management, enhancing his expertise in strategic marketing initiatives.
Professional Background
Mathieu Gbetro has a diverse professional background with extensive experience in marketing and sales across various organizations. Before joining FreeWheel, he held several positions, including Vice President of Advertising Sales & Advisor at MyThings and Business Development Director for Advanced TV at FreeWheel. He also worked at Orange in various roles, including Group Director of Product and Implementation and Group Head of Performance Adnetworks. His career includes significant roles at Advertising.com France, Facebook, and Criteo, showcasing his expertise in digital advertising and marketing.
Previous Roles and Responsibilities
Throughout his career, Mathieu Gbetro has held numerous positions that reflect his expertise in marketing and advertising. He worked as a Consultant at H2SO4 and served as the Commercial Director for France and Belgium at Facebook's LiveRail. His earlier roles at Advertising.com France included Direct Sales Manager and Publisher Services Director. He has also contributed to Orange's advertising division in various capacities, including Head of Sales and Group Adoperations Manager. This extensive experience has allowed him to develop a comprehensive understanding of the advertising landscape.
Military Service
In addition to his corporate career, Mathieu Gbetro has served as a Reserve Officer (OF-2) in the Marine Nationale since 2007. This role highlights his commitment to service and leadership outside the corporate environment, contributing to his overall professional profile.