Misha W.
About Misha W.
Misha W. serves as the GM and Head of U.S. Supply Side Revenue at FreeWheel, bringing extensive experience in programmatic ad delivery and revenue growth across various media platforms. With a background that includes leadership roles at Qlik, Salesforce, and the U.S. Department of the Navy, Misha holds degrees from prestigious institutions such as Harvard Business School and Cornell University.
Work at FreeWheel
Misha W. serves as GM & Head of U.S. Supply-Side Revenue at FreeWheel, a position held since 2018. In this role, Misha plays a significant part in driving technology and data enablement within the organization. Responsibilities include facilitating transactions across various screens, data types, and sales channels. Misha's expertise in programmatic ad delivery and direct IO across multiple platforms such as CTV, desktop, mobile, and linear TV is integral to the company's operations.
Previous Experience
Prior to joining FreeWheel, Misha held several key positions in various organizations. Misha worked at Salesforce as Sr. Director, focusing on Einstein A.I. and IoT from 2014 to 2017. Misha also served as Managing Director of Consulting at Keyrus UK from 2010 to 2012, and as Sr. Director Consulting at Qlik from 2012 to 2014. Additionally, Misha has extensive experience in sales engineering and solution integration across diverse customer verticals, including Broadcast & Cable and Digital First.
Education and Expertise
Misha W. has a strong educational background with studies at several prestigious institutions. Misha studied at Harvard Business School, focusing on Leading Product Innovation in 2016. Misha also completed an Executive Leadership program at Cornell University in 2009. Further education includes a Marketing & Brand Management program at Thunderbird School of Global Management in 2008 and a Bachelor's degree in Information Science/Studies from the University of Phoenix.
Background in Military Service
Misha W. has a background in military service, having served in the United States Department of the Navy as Leading Petty Officer from 1991 to 1999. This eight-year tenure provided foundational leadership and operational experience that has contributed to Misha's professional development in subsequent roles.
Leadership and Management Skills
Misha W. demonstrates strong leadership and management skills, with a focus on delivering best-in-class service to customers and business partners. Misha has a passion for empowering teams to achieve high performance and has extensive experience managing functions that drive platform revenue growth across various sectors, including media and entertainment, retail, and technology.