Mohamed Ismail
About Mohamed Ismail
Mohamed Ismail serves as the Executive Director of Product Management at FreeWheel, where he focuses on leveraging data and technology to enhance revenue. He has extensive experience in the ad tech ecosystem, having held various leadership roles in product management across multiple companies.
Current Role at FreeWheel
Mohamed Ismail serves as the Executive Director of Product Management at FreeWheel, a role he has held since 2021. Based in the New York City Metropolitan Area, he focuses on leveraging data and technology to enhance revenue generation. His responsibilities include overseeing product strategies and ensuring alignment with market needs, while also managing cross-functional teams to drive product development.
Previous Experience in Product Management
Prior to his current position, Ismail held several significant roles in product management. He was the Head of Product at cielo24 from 2016 to 2017, where he led product initiatives. He then served as VP of Ad Products at News Corp from 2017 to 2020, focusing on advertising technology solutions. Following that, he worked as Director of Product at Beeswax for a brief period in 2021.
Educational Background and Specialization
Ismail earned a Master of Science in Information Systems from the New Jersey Institute of Technology, where he studied from 2006 to 2008. He also holds a Bachelor of Science in Applied Mathematics and Computer Science from the same institution, completed between 1999 and 2004. His academic background supports his specialization in identity, first-party data, audience insights, and programmatic analytics.
Skills and Expertise in Product Development
Ismail possesses a deep understanding of the ad tech ecosystem, particularly in data flows, which is essential for developing identity, audience, and measurement solutions. He is skilled in requirements gathering, project scoping, and translating these into actionable tasks. His expertise extends to lean and agile methodologies, enabling him to manage projects effectively under tight deadlines.
Professional Contributions and Collaborations
Throughout his career, Ismail has built effective relationships with various stakeholders, including customers, executives, designers, and engineers. He has contributed to industry discussions as a Data Council Member at IAB from 2014 to 2020. His collaborative approach has facilitated successful project outcomes and innovation within product teams.