Nick G.
About Nick G.
Nick G. is a Senior Manager of DSP Partnerships at FreeWheel, with extensive experience in digital marketing and programmatic advertising. He has a strong educational background in economics and finance, complemented by certifications in financial modeling and venture capital.
Work at FreeWheel
Nick G. currently serves as the Sr. Manager of DSP Partnerships at FreeWheel, a position he has held since 2024. In this role, he focuses on managing partnerships with demand-side platforms, leveraging his extensive experience in the ad-tech industry. His responsibilities include strategizing and optimizing campaign solutions, particularly in the context of cookie-less environments, to enhance performance for clients.
Education and Expertise
Nick G. has a diverse educational background that includes a BBA in Economics and Statistics with a Mathematics concentration from Villanova School of Business. He furthered his expertise by completing a certification in Financial Modeling from Training the Street in 2016 and studying Venture Capital at Laconia Venture Fellow in 2020. In 2023, he participated in a program at OnDeck, enhancing his skills in the tech and startup ecosystem.
Background in Digital Marketing
Nick G. has a robust background in digital marketing and programmatic advertising. He worked at Hearts & Science as a Supervisor in Digital Activation and Programmatic from 2021 to 2023, where he optimized business KPIs for major brands. His previous roles include positions at MediaMath and Mindshare, where he gained significant experience in programmatic analysis and digital strategy.
Career Progression
Nick G. began his career as a Corporate Banking Analyst at RBC Capital Markets from 2015 to 2016. He transitioned into the digital marketing space, holding various roles that allowed him to develop expertise in programmatic advertising and digital branding. His experience spans multiple companies, including A3 Artists Agency and MediaMath, where he honed his skills in analytics and campaign optimization.
Technical Skills and Platforms
Nick G. has extensive experience with various ad-tech, measurement, and data platforms, including The Trade Desk (TTD), DV360, Oath, Xandr, IAS, and DV. His technical proficiency enables him to design effective A/B testing plans and manage cross-collaborative efforts to ensure accountability and clear incrementality reporting for clients.