Paul Martecchini
About Paul Martecchini
Paul Martecchini serves as the Vice President of Brand and Content Marketing at Comcast, FreeWheel, and Effectv, where he has worked since 2018. He has extensive experience in marketing and brand management, having held various leadership roles at notable companies including Yahoo! and Connexity.
Work at FreeWheel
Paul Martecchini has served as the Vice President of Brand & Content Marketing at FreeWheel since 2018. In this role, he oversees brand management and content marketing strategies. His responsibilities include managing a team of 19 professionals who focus on design, content development, video production, and social media. Martecchini's leadership contributes to the overall marketing efforts for FreeWheel, ensuring effective communication and brand presence in the market.
Current Role at Comcast
In addition to his position at FreeWheel, Paul Martecchini has held the title of Vice President of Brand & Content Marketing at Comcast since 2018. His work involves overseeing brand management and event marketing for Comcast Advertising, which includes various subsidiaries such as Effectv and Xumo. Martecchini's role is integral in shaping the marketing strategies that enhance Comcast's brand visibility and engagement.
Previous Experience at Yahoo!
Paul Martecchini has an extensive background in marketing, having worked at Yahoo! in multiple roles. He served as Senior Director of Advertising Product Marketing for Emerging Technologies from 2005 to 2006. Prior to that, he was the Senior Director of Yahoo! Advertising Solutions from 2004 to 2005 and also held the position of Director of Sales Programs from 1999 to 2003. His tenure at Yahoo! provided him with significant experience in advertising and marketing strategies.
Leadership in Marketing at Effectv
Since 2018, Paul Martecchini has also been the Vice President of Brand & Content Marketing at Effectv, where he plays a critical role in shaping the marketing direction of the company. His leadership involves overseeing various marketing initiatives and ensuring that the brand effectively reaches its target audience. Martecchini's expertise in brand management is vital for Effectv's growth and market presence.
Education and Expertise
Paul Martecchini holds a Bachelor of Science degree in Industrial & Labor Relations from Cornell University. He further advanced his education by obtaining an MBA from the Cornell Johnson Graduate School of Management, specializing in Marketing and Entrepreneurship. His academic background provides a strong foundation for his extensive career in brand and content marketing.