Ricardo Velez Jr.
About Ricardo Velez Jr.
Ricardo Velez Jr. serves as the Executive Director of Client Solutions at FreeWheel, bringing extensive experience in programmatic operations and platform solutions from previous roles at companies like GroupM and PulsePoint.
Current Role at FreeWheel
Ricardo Velez Jr. serves as the Executive Director of Client Solutions at FreeWheel, a position he has held since 2021. In this role, he is responsible for overseeing client solutions and ensuring effective service delivery. His experience in the digital media industry contributes to his ability to manage complex client needs and drive strategic initiatives.
Previous Experience in Programmatic Operations
Prior to his current role, Ricardo held several positions focused on programmatic operations. He worked at PulsePoint as Manager of Programmatic Operations from 2014 to 2015, and later served as Director of Programmatic Operations at PowerLinks Media from 2015 to 2016. His expertise in programmatic advertising has been further developed through roles at GroupM, where he advanced from Senior Manager to Director of Global Platform Solutions from 2017 to 2020.
Educational Background
Ricardo Velez Jr. earned a Bachelor of Arts degree in American Studies from Dickinson College. His academic background provides a foundation for his understanding of cultural and social dynamics, which can be beneficial in the digital media landscape.
Technical Skills and Expertise
Ricardo possesses a range of technical skills relevant to his roles in digital media. He is experienced in using tools such as Fiddler and Firebug for troubleshooting, and he utilizes Salesforce and JIRA for operations and project management. Additionally, he has skills in data visualization and analysis, employing platforms like QlikView and Tableau to enhance decision-making processes.
Customer Service and Operations Management
Ricardo has a strong background in customer service and operations management. He has worked in various customer service roles at PulsePoint and CONTEXTWEB, where he managed platforms like GetSatisfaction and Right Now CX Software. His experience in inventory management and process improvement further supports his capabilities in optimizing operational efficiency within the digital media sector.