Samantha Lenger
About Samantha Lenger
Samantha Lenger is an Associate Product Manager at FreeWheel and the Founder and Chief Content Strategist at Small Business Collective. She has a background in product management and marketing, with experience in various roles that support small businesses and entrepreneurship.
Work at FreeWheel
Currently, Samantha Lenger serves as an Associate Product Manager at FreeWheel, a position she has held since 2020. In this role, she focuses on ensuring that products are user-friendly and financially viable, aligning them with consumer needs and wants. Her work contributes to the development of effective advertising solutions in the digital media landscape.
Current Role at Small Business Collective
Samantha Lenger is the Founder and Chief Content Strategist at Small Business Collective, a marketing consulting firm she established in 2020. The firm specializes in assisting small businesses and solopreneurs, emphasizing the importance of content marketing for organic reach and traffic. She is actively involved in developing comprehensive DIY and consulting services aimed at empowering small business owners to scale through social media.
Education and Expertise
Samantha Lenger studied at North Carolina State University, where she earned a Bachelor's degree in Business Administration and Management with a concentration in Marketing from 2017 to 2020. Additionally, she studied at the NC State European Center in Prague, achieving a focus on Personal Decision-Making Skills. She also completed a Responsive Web Design Certification through freeCodeCamp, enhancing her technical skills in web development.
Previous Work Experience
Before her current roles, Samantha Lenger held various positions that contributed to her expertise in product management and marketing. She worked as a Product Management Intern at NetApp for seven months in 2019 and as a Social Innovation Marketing Intern at NC State Entrepreneurship in 2018. Additionally, she served as the NC State Chapter President and ACC+ Region Leader at Creator Institute from 2018 to 2019, showcasing her leadership and organizational skills.
Involvement in Community and Initiatives
Samantha Lenger has a history of involvement in community initiatives and leadership roles. She was an Entrepreneurship Ambassador at NC State Entrepreneurship and served as EcoCouncil President at North Carolina State University. Her commitment to supporting small businesses is evident in her plans to launch courses aimed at fostering small business growth through social media, which she announced for Summer 2021.