Shujan Siva
About Shujan Siva
Shujan Siva serves as the Head of Marketplace Operations at FreeWheel, where he has worked since 2017. He has extensive experience in marketplace operations and has held various roles in the advertising industry, including positions at Université Sorbonne Nouvelle and Twenga.
Current Role at FreeWheel
Shujan Siva serves as the Head of Marketplace Operations at FreeWheel, a position he has held since 2017. In this role, he oversees the operational aspects of the marketplace, ensuring effective management and execution of strategies. He has played a significant role in creating and scaling a new marketplace operations team, with a focus on international operations. His work involves coordinating with the US marketplace operations team to facilitate seamless operations across different regions.
Previous Experience in Academia
Before his current position, Shujan Siva worked as a Lecturer in Programmatic Advertising at Université Sorbonne Nouvelle from 2021 to 2022. During his tenure in Paris, he contributed to the education of students in the field of advertising, sharing his expertise and insights into programmatic strategies and technologies.
Experience at Twenga and StickyADS.tv
Shujan Siva has a background in operations management, having served as Operations Team Lead at Twenga from 2012 to 2015. He later became the Head of Publisher Client Services at StickyADS.tv from 2015 to 2017. In these roles, he developed skills in team leadership and operational efficiency, which he later applied at FreeWheel.
Educational Background
Shujan Siva has a diverse educational background. He completed his high school education at Lycée Leonard de Vinci from 2005 to 2008, focusing on Marketing and Management. He then attended the University of Paris I: Panthéon-Sorbonne, where he studied Economics for one year in 2008-2009. He later earned a Bachelor's Degree in Business and Commerce from the University of Technology Sydney, completing his studies from 2009 to 2012.
Expertise in Freewheel SSP Products
Shujan Siva maintains a high level of expertise in FreeWheel's Supply-Side Platform (SSP) products. His knowledge contributes to the operational success of the company, particularly in managing global incidents and participating in post-mortem analyses to enhance future operations.