Sofia Bekhti
About Sofia Bekhti
Sofia Bekhti serves as the Marketing Director, International at Freewheel, where she has worked since 2017. With a background in marketing and communication, she has held various roles in notable companies and has contributed significantly to marketing strategies and event organization across multiple regions.
Current Role as Marketing Director at FreeWheel
Sofia Bekhti serves as the Marketing Director, International at FreeWheel, a position she has held since 2017. In this role, she leads marketing activities across 11 international regions, including APAC and MENA. Her responsibilities include launching innovative marketing campaigns aimed at enhancing brand awareness and revenue. She oversees the organization of over 100 industry and hospitality events annually, which includes major events such as Cannes and Dmexco.
Previous Experience at FreeWheel
Before her current position, Sofia Bekhti worked at FreeWheel as a Senior Marketing Manager from 2016 to 2017. During her tenure, she contributed to various marketing initiatives and strategies that supported the company's objectives. Her experience at FreeWheel laid the foundation for her current leadership role in international marketing.
Career Background in Marketing
Sofia Bekhti has a diverse background in marketing, having worked at Stickyads.tv in various roles from 2012 to 2016. She started as an Assistante Marketing and later progressed to Responsable Marketing. She played a key role in the acquisition of StickyADS.tv by FreeWheel, which was a significant milestone in her career. Earlier in her career, she also worked at Adverline as Assistante Marketing and Communication.
Educational Qualifications in Marketing and Communications
Sofia Bekhti holds a Master's degree in Marketing and Management from Essec Executive Education, which she completed from 2017 to 2019. Additionally, she studied Communications at Enaco from 2011 to 2013 and further pursued studies in Marketing and Communications at the same institution from 2013 to 2014. Her academic background includes a thesis focused on monetizing TV broadcasters' inventory in a digital world, specifically examining TF1 and M6.