Sumair Siddiqi
About Sumair Siddiqi
Sumair Siddiqi serves as the APAC Lead for the Business Analysis Practice at FreeWheel, where he has established a global framework for client engagement and analysis techniques since 2019. He has extensive experience in project management and business analysis, having held key positions at various organizations including Imagine Communications Corp, Abu Dhabi Media, and OSN.
Current Role at FreeWheel
Sumair Siddiqi serves as the APAC Lead for the Business Analysis Practice at FreeWheel since 2019. In this role, he has established and positioned the Business Analysis practice framework on a global scale. His responsibilities include developing client engagement models, defining analysis techniques, setting documentation standards, and creating team reporting structures. Siddiqi's leadership in this position has contributed to the standardization of processes and enhanced collaboration within the organization.
Previous Experience at Imagine Communications Corp
Prior to his current role, Sumair Siddiqi worked at Imagine Communications Corp as the Head of Projects for the MENA and Pakistan regions from 2013 to 2018. During his five years in Dubai, he led various projects and initiatives that focused on improving operational efficiencies and project delivery. Before this position, he also served as the Product Line Management - Lead Business Analyst at the same company from 2008 to 2013, where he contributed to product development and market strategy.
Consultancy Role at Abu Dhabi Media
In 2008, Sumair Siddiqi worked as a Project Management Office Consultant at Abu Dhabi Media for a duration of seven months. His role involved providing consultancy services that supported project management initiatives within the organization. This experience contributed to his expertise in managing complex projects and understanding the media landscape in the region.
Career Background in Project Management
Sumair Siddiqi has a diverse background in project management, having worked in various roles across multiple organizations. He was the Channel Management Systems Owner at OSN from 2005 to 2008, where he managed channel operations and systems. Earlier in his career, he served as a Project Manager at ARY Digital Network from 2002 to 2005, overseeing programming operations across London, Karachi, and Dubai. His early experience includes an IT internship at Citi in 2001.
Coaching and Team Development
In his current position and previous roles, Sumair Siddiqi has actively participated in coaching and developing team members. He is involved in a company-initiated program aimed at enhancing leadership skills among employees. Additionally, he focuses on guiding team members to become Subject Matter Experts (SME), ensuring that the organization benefits from a knowledgeable and skilled workforce.