Tom St. John
About Tom St. John
Tom St. John serves as the Executive Director of Strategic Partnerships at FreeWheel, where he has worked since 2024. He has extensive experience in operations and supply partnerships, having held senior roles at companies such as Eyeview, Beachfront, and Criteo.
Current Role at FreeWheel
Tom St. John serves as the Executive Director of Strategic Partnerships at FreeWheel, a position he has held since 2024. He operates in the New York City Metropolitan Area in a hybrid work environment. In this role, he focuses on developing and managing strategic partnerships that enhance FreeWheel's offerings in the advertising technology sector.
Previous Experience at Eyeview and Aki
Before joining FreeWheel, Tom St. John worked at Eyeview, which was later acquired by Aki. He held the position of Senior Vice President of Operations & Supply Partnerships from 2017 to 2019. During his tenure, he implemented quality assurance measures that significantly reduced errors and improved communication among teams. He also served as Senior Vice President of Media at Eyeview for 11 months in 2017.
Career at Beachfront
Tom St. John was the Head of Supply & Partnerships at Beachfront from 2020 to 2023. In this role, he played a crucial part in developing the go-to-market strategy for Beachfront's supply-side Connected TV ad server and mediation products. He also spearheaded the establishment of channel partnerships and reseller functions, contributing to the growth and diversification of Beachfront's client base.
Experience at Criteo
Tom St. John worked at Criteo in various roles from 2011 to 2017. He started as Director of Business Development from 2011 to 2013 and later served as Vice President of Supply - North America from 2013 to 2017. In these positions, he focused on expanding Criteo's supply partnerships and enhancing the quality of the publisher's direct revenue channel by diversifying towards premium Connected TV inventory clients.
Educational Background
Tom St. John holds a Bachelor of Arts degree in Communications with a minor in Marketing from Fairfield University, where he graduated Cum Laude. He also earned a Master of Business Administration (MBA) from Bentley University - McCallum Graduate School of Business, further enhancing his expertise in business and marketing strategies.