Zara Hayyt
About Zara Hayyt
Zara Hayyt is an Account Director currently working at FreeWheel in New York, having previously held various roles in media and communications, including positions at Verizon Media and Dailymotion.
Work at FreeWheel
Zara Hayyt serves as an Account Director at FreeWheel, a position she has held since 2022. In this role, she is responsible for managing client accounts and developing strategies to enhance partnerships within the advertising technology sector. FreeWheel operates in New York, New York, where Zara contributes to the company's mission of providing innovative solutions for video advertising.
Previous Experience
Before joining FreeWheel, Zara Hayyt accumulated extensive experience in various roles across the media and advertising industries. She worked at Dailymotion as Programmatic Partnerships Manager from 2019 to 2022, focusing on programmatic advertising solutions. Prior to that, she held the position of Head of Operations at Validated Media from 2018 to 2019. Her career also includes roles at Verizon Media as Account Executive and at Yashi as Account Manager, Demand Partnerships.
Education and Expertise
Zara Hayyt earned her Bachelor of Arts (B.A.) in Journalism and Mass Communications from the American University of Central Asia (AUCA), where she studied from 2007 to 2012. This educational background has equipped her with a strong foundation in communication strategies and media relations, which she applies in her current role and throughout her career.
Career Background
Zara Hayyt began her professional journey as a Research Associate at Oxus International in Bishkek, Kyrgyzstan, where she worked for six months in 2010. She then transitioned to a role as a Broadcast Journalist at Radio Free Europe/Radio Liberty in Prague from 2012 to 2013. Her diverse experiences across different countries and sectors have shaped her understanding of global media and advertising landscapes.