Dafna Farkas
About Dafna Farkas
Dafna Farkas is a Corporate Marketing Associate at Freightos in Jerusalem, Israel, where she has worked since 2020. She has a background in communication and media studies, and has developed projects focused on storytelling and financial experiences for new immigrants.
Work at Freightos
Dafna Farkas has been serving as a Corporate Marketing Associate at Freightos since 2020. In this role, she focuses on developing and implementing marketing strategies that align with the company's objectives. Her work involves crafting communication strategies tailored to meet specific customer needs, enhancing the company's outreach and engagement efforts. Based in Jerusalem, Israel, she has contributed to various marketing initiatives that support Freightos's mission in the logistics and freight industry.
Previous Experience at Nefesh B'Nefesh
Prior to her role at Freightos, Dafna Farkas worked as a PR Coordinator at Nefesh B'Nefesh from 2016 to 2020. During her four years there, she was responsible for managing public relations efforts and enhancing the organization's visibility. Her experience in this position helped her develop skills in communication and media relations, which she applies in her current role.
Experience at Blonde 2.0
Dafna Farkas began her professional career as an Account Associate at Blonde 2.0, where she worked for one year from 2015 to 2016 in Tel Aviv. This role provided her with foundational experience in account management and marketing communications, contributing to her understanding of client needs and media strategies.
Education and Expertise
Dafna Farkas earned her Bachelor's degree in Communication and Media Studies from IDC Herzliya, completing her studies from 2012 to 2015. Her academic background has equipped her with a solid understanding of media dynamics and communication strategies, which she utilizes in her professional roles. She has a strong interest in storytelling through various media, including podcasts and documentaries, which she believes enhances her professional growth.
Project Development: NBN Money Diaries
Dafna Farkas developed the NBN Money Diaries, a project that focuses on the financial experiences of new immigrants in Israel. This initiative reflects her commitment to addressing the needs of specific communities and showcases her ability to create impactful content that resonates with audiences.