Eytan Buchman
About Eytan Buchman
Eytan Buchman serves as the Chief Marketing Officer at Freightos, overseeing WebCargo, Freightos.com, and Freightos Data. With a strong background in marketing and a focus on data-driven strategies, he has significantly contributed to the company's growth and is recognized for his expertise in B2B digital marketing.
Current Role at Freightos
Eytan Buchman serves as the Chief Marketing Officer at Freightos, overseeing marketing efforts for WebCargo, Freightos.com, and Freightos Data. He has held this position since 2019, contributing to the company's growth through innovative marketing strategies. His role involves integrating technical skills with marketing expertise to enhance data-driven approaches. Buchman is known for utilizing military-grade messaging techniques in campaigns, which reflects his unique background and strategic communication skills.
Previous Experience at Freightos
Buchman has a significant history with Freightos, having worked in various marketing roles. He started as a Marketing Manager from 2013 to 2015, followed by a position as Director of Marketing from 2015 to 2017. During his tenure, he developed marketing strategies that led to triple-figure growth for the company. His experience in these roles laid the foundation for his current position as Chief Marketing Officer.
Education and Training
Eytan Buchman has a diverse educational background. He studied at The Hebrew University of Jerusalem, earning a Bachelor's degree in Psychology and International Relations from 2004 to 2007. He later pursued a Master's degree in Political Science and Government at Reichman University from 2011 to 2013. Additionally, he attended the IDF Officers Training School, where he studied Command from 2008 to 2009. This combination of education has equipped him with a strong foundation in strategic communication and leadership.
Marketing Expertise and Innovations
Buchman is recognized for his expertise in B2B digital marketing, particularly in integrating storytelling and automation into marketing efforts. He is passionate about data storytelling and employs deep industry knowledge to enhance targeted communications. His innovative approach has made him a notable figure in the freight industry, even earning recognition from the New York Times as a 'celebrity freight nerd.'
Personal Interests and Activities
In addition to his professional pursuits, Eytan Buchman hosts the 'Marketers in Capes' podcast, where he shares insights on marketing trends. He enjoys baking cookies and has a unique hobby of shouting out container sizes while walking, reflecting his enthusiasm for the freight industry. Buchman also consults for startups and nonprofits, showcasing his commitment to sharing his marketing expertise beyond his primary role.