Aleksandra Tubić
About Aleksandra Tubić
Aleksandra Tubić is a Marketing Manager specializing in Growth Marketing at FreshBooks in Toronto, Ontario, Canada. With a diverse background in marketing and strategy, she has experience in various roles across multiple companies and a strong commitment to social entrepreneurship and community engagement.
Work at FreshBooks
Aleksandra Tubić has been serving as the Marketing Manager for Growth Marketing at FreshBooks since 2021. Based in Toronto, Ontario, Canada, she has contributed to the company's marketing strategies for three years. In her role, she focuses on driving growth through innovative marketing initiatives and strategies tailored to the needs of small businesses.
Previous Experience in Marketing and Strategy
Before joining FreshBooks, Aleksandra held several positions that contributed to her expertise in marketing and strategy. She worked at ADP as a Proactive Strategy Analyst in Client Loyalty from 2019 to 2021. Additionally, she served as a Specialist in B2B Strategy and Planning at Bell, focusing on customer loyalty and retention from 2017 to 2018. Her experience also includes an internship at Hudson's Bay Company, where she gained insights into operations at Saks Fifth Avenue.
Education and Expertise
Aleksandra Tubić has a strong educational background in marketing and business management. She studied at the University of Toronto, where she earned a Digital Marketing Management Certificate from 2020 to 2021. She also completed her iBBA in Strategic Management & Marketing at the Schulich School of Business, York University, from 2013 to 2017. Additionally, she participated in an iBBA Exchange Term at Université Paris Dauphine in 2017, focusing on International Business.
Entrepreneurial Involvement and Community Engagement
In addition to her role at FreshBooks, Aleksandra co-owns a business, demonstrating her entrepreneurial spirit. She is passionate about social entrepreneurship and actively works on building engaged communities with socially-driven goals. Her commitment to supporting small businesses extends to consulting on marketing and digital strategy, showcasing her dedication to fostering growth in smaller enterprises.
Lifelong Learning and Professional Development
Aleksandra is recognized as a 'Lifelong Learner,' driven by a continual curiosity and a desire to acquire new skills. She completed a Project Management Certificate at Humber College from 2019 to 2020. Her diverse work experiences and educational pursuits reflect her commitment to professional development and her focus on developing competitive advantages in her marketing efforts.