Beatrice Bastedo

Senior Manager, Internal Communications @ FreshBooks

About Beatrice Bastedo

Beatrice Bastedo serves as the Senior Manager of Internal Communications at FreshBooks, where she has worked since 2020. With a background in project management and communications, she specializes in digital content creation and asynchronous best practices for remote teams.

Current Role at FreshBooks

Beatrice Bastedo serves as the Senior Manager of Internal Communications at FreshBooks, a position she has held since 2020. In this role, she focuses on enhancing internal communication strategies and practices, particularly in the context of remote and distributed teams. Her expertise in asynchronous best practices is instrumental in fostering effective communication across the organization.

Previous Experience at The Co-operators

Before joining FreshBooks, Beatrice worked at The Co-operators as a Project Manager from 2018 to 2020. During her two years in Guelph, she managed various projects, contributing to the company's operational efficiency and project execution.

Background in Communications at Merkato Communications

Beatrice held multiple roles at Merkato Communications, serving as Account Director from 2014 to 2018 and as Account Manager from 2012 to 2014. Her experience in these positions involved managing client accounts and developing communication strategies, which enhanced her skills in digital content creation and media training.

Educational Qualifications

Beatrice Bastedo studied at McGill University, where she earned a Bachelor of Arts degree in Sociology and Psychology from 2002 to 2006. She furthered her education at Humber College, obtaining an Ontario Graduate Certificate in Public Relations from 2007 to 2008. This educational background supports her expertise in communications and public relations.

Skills and Expertise

Beatrice possesses a strong skill set that includes crisis communications and logistics management. Her capabilities in crisis communications enable her to handle unexpected challenges effectively. Additionally, her understanding of logistics ensures the smooth execution of company events and initiatives, contributing to overall organizational success.

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