Brad Terakita, MBA
About Brad Terakita, MBA
Brad Terakita, MBA, serves as the Vice President of Digital at FreshBooks, where he fosters a culture of collaboration and results-driven performance. With extensive experience in marketing and operations, he leads a diverse team of over 30 experts focusing on digital strategy and global operations.
Work at FreshBooks
Brad Terakita serves as the Vice President of Digital at FreshBooks, a position he has held since 2024. In this role, he oversees a team of over 30 experts focusing on digital and brand strategy, as well as global Go-To-Market operations. His leadership emphasizes a culture of collaboration, integrity, and results-driven performance within his teams.
Previous Experience in Marketing Operations
Before his current role, Brad worked at FreshBooks as the Senior Director of Global Marketing Operations, Technology & Creative Services from 2021 to 2024. His tenure included managing various marketing initiatives and operations, contributing to the company's growth in the digital landscape.
Background in Banking and Marketing
Brad began his career in banking at RBC, where he worked as an Account Manager for Residential and Small Business from 2007 to 2010. He transitioned to the marketing sector, holding various positions at Rogers Communications and Bell, where he gained extensive experience in digital sales operations, marketing acquisition, and eCommerce.
Education and Expertise
Brad holds an MBA in Marketing and Strategic Management from Wilfrid Laurier University. He also earned a Bachelor's Degree in Business/Commerce with a focus on Marketing from the University of Guelph. His educational background supports his expertise in areas such as Marketing Operations, Web Strategy, and Customer Journeys.
Personal Interests
In his personal time, Brad enjoys golfing, playing basketball, traveling, and cooking. He is also engaged in family activities with his two young children, balancing his professional commitments with his personal life.