Catalina Lopez
About Catalina Lopez
Catalina Lopez serves as the Vice President and General Manager of Core Subscription Business at FreshBooks, a position she has held since 2024. She has a diverse background in marketing and management, with previous roles at TELUS and Johnson & Johnson, and holds degrees from Western University and Tsinghua University.
Work at FreshBooks
Catalina Lopez currently serves as the Vice President & General Manager of Core Subscription Business at FreshBooks, a role she has held since 2024. In this position, she has led initiatives to establish a Demand Generation function, enhancing the company's marketing capabilities. Additionally, she played a key role in launching FreshBooks in international markets, which expanded the company's global presence. Prior to her current role, she worked as Senior Director of Marketing from 2021 to 2023 and as Director of Marketing from 2020 to 2021.
Education and Expertise
Catalina Lopez has an extensive educational background in business administration. She studied at Western University, where she achieved an Honours Business Administration (HBA) degree. She furthered her education at the Ivey Business School at Western University, also obtaining an HBA. Additionally, she studied Economics and Management at Tsinghua University, enhancing her expertise in business and management practices.
Background
Catalina Lopez has held various marketing and management positions throughout her career. Before joining FreshBooks, she worked at TELUS Business as Head of Growth and Transformation for Managed Service Providers and previously served as Director of Multicultural Marketing at TELUS. Her experience also includes significant roles at Johnson & Johnson, where she worked as Brand Manager for various product lines, and as Associate Brand Manager. Additionally, she has held positions at Shiseido and Canadian Tire, contributing to her diverse background in marketing.
Achievements
During her tenure at TELUS, Catalina Lopez was promoted to establish a multicultural marketing practice, recognizing the importance of immigration in Canada's demographic growth. At FreshBooks, she created a Revenue Operations function that streamlined processes to improve business efficiency. Her leadership in launching FreshBooks in international markets has significantly contributed to the company's global expansion efforts.