Cristina Canete
About Cristina Canete
Cristina Canete is a Sales Enablement Specialist with expertise in developing security awareness training programs that incorporate metrics and behavioral science. She has a background in technology training and holds a Bachelor of Arts in Communication and Media Studies from Texas State University.
Work at FreshBooks
Cristina Canete serves as a Sales Enablement Specialist at FreshBooks, a position she has held since 2022. In this role, she focuses on enhancing the sales process by developing and implementing training programs that empower sales teams. Her work involves integrating actionable data with cybersecurity training to effectively manage human risk, ensuring that the sales team is well-equipped to meet compliance requirements.
Previous Experience at Living Security
Before joining FreshBooks, Cristina worked at Living Security as a Business Development Representative from 2021 to 2022. During her nine-month tenure in Austin, Texas, she contributed to the company's mission of improving cybersecurity awareness through innovative training solutions. Her role involved engaging potential clients and promoting the importance of security awareness in organizational settings.
Background in Education and Training
Cristina has a background in education, having worked as a Technology Training Instructor at Jack C Hays High School from 2019 to 2021. In this role, she provided instruction and training to enhance students' technological skills. Additionally, she worked at Harlingen Consolidated Independent School District from 2014 to 2018, focusing on Career & Technology Training and Instructional Development, where she developed educational programs to prepare students for technology-related careers.
Education and Expertise
Cristina earned her Bachelor of Arts in Communication and Media Studies from Texas State University, where she studied from 2008 to 2012. Her academic background supports her expertise in connecting actionable data with cybersecurity training. She specializes in transforming human risk into human strength through interactive and engaging training methods, emphasizing the importance of behavioral science in compliance and security awareness.