Jeff Mc Mahon
About Jeff Mc Mahon
Jeff McMahon serves as the Director of Performance Marketing at FreshBooks, a position he has held since 2023. He has a diverse background in marketing and communications, with previous roles at FreshBooks, Postmedia Network Inc., and other organizations, along with extensive academic qualifications in communication and media studies.
Work at FreshBooks
Jeff McMahon has been serving as the Director of Performance Marketing at FreshBooks since 2023. Prior to this role, he held several positions within the company, including Senior Manager from 2022 to 2023, Manager of Digital Media from 2021 to 2022, and Digital Media Specialist from 2020 to 2021. His tenure at FreshBooks spans multiple years, during which he has contributed to various marketing strategies and initiatives.
Education and Expertise
Jeff McMahon holds a Doctoral Research (PhD) in Communication and Media Studies from Western University, where he studied from 2012 to 2016. He also earned a Master of Arts (MA) in Communication and Media Studies from Brock University in 2011 and another MA from McMaster University in 2012. His academic background is complemented by a Bachelor of Arts (BA) in History from King's University College, completed in 2010. His education provides a strong foundation for his expertise in marketing and communications.
Background
Jeff McMahon has a diverse professional background in marketing and communications. He began his career as a Marketing Coordinator at IMBC Blowmolding from 2007 to 2009. He then transitioned to various roles, including Account Executive at 7 Communications and Integrated Account Manager at Postmedia Network Inc. His experience also includes working as a Campaign Manager at Direct Access Digital and a Communications Coordinator at Western University.
Achievements
During his career, Jeff McMahon has developed innovative programs and playbooks that resulted in a significant increase in inbound leads year over year. He has also implemented a value-based bidding strategy in advertising platforms, enhancing the prioritization of value over volume. Additionally, he has collaborated with subsidiaries in Germany and Mexico to improve customer acquisition strategies.