Madeline Adamson, Cpa
About Madeline Adamson, Cpa
Madeline Adamson is a Senior Manager of Web Strategy and Experience at FreshBooks, with over 13 years of experience in marketing strategy and over 10 years in financial analysis. She has held various roles in notable companies, including Rogers Communications and Xerox, and has a strong educational background in marketing, finance, and accounting.
Current Role at FreshBooks
Madeline Adamson serves as the Senior Manager of Web Strategy & Experience at FreshBooks since 2023. In this role, she focuses on enhancing the digital experience for users, leveraging her extensive background in web strategy and marketing. Prior to this position, she held the role of Senior Manager, Digital Experience at FreshBooks from 2022 to 2023, where she contributed to improving digital engagement and user satisfaction.
Previous Experience in Marketing and Management
Madeline has over 13 years of experience in marketing strategy, with a particular emphasis on digital journeys and web strategy. She has held various managerial positions, including Manager of Revenue and Manager of Digital Strategy at Rogers Communications from 2018 to 2022. Additionally, she worked at The National Ballet of Canada as Manager of Marketing Operations from 2016 to 2018, where she oversaw marketing initiatives and operations.
Educational Background and Qualifications
Madeline studied at Ryerson University, where she earned a Bachelor of Commerce with a focus on Marketing and Finance from 2005 to 2009. She also completed a Photography Certificate during her studies. Furthering her education, she obtained her Chartered Professional Accountant designation from CPA Canada between 2012 and 2015, specializing in Accounting and Finance.
Financial Analysis Expertise
Madeline possesses over 10 years of expertise in financial analysis, including financial reporting and sales projections. Her experience includes working as a Financial Analyst in Marketing at Labatt Breweries of Canada from 2013 to 2014 and as a Fulfillment Analyst at Xerox. She has developed skills in creating business cases and conducting trend analysis to support strategic decision-making.
Entrepreneurial Venture
In addition to her corporate roles, Madeline has been the owner of Blushing Willow Floral Design since 2019. This entrepreneurial venture allows her to apply her marketing and branding skills in a creative context, further enhancing her professional portfolio.