Mara Reiff
About Mara Reiff
Mara Reiff serves as the Chief Customer Officer and Interim Co-CEO at FreshBooks, bringing extensive experience in customer experience and data strategy from her previous roles at Bell and Accenture. She holds a Bachelor of Applied Science in Chemical Engineering and Applied Mathematics from Queen's University and an MBA from the University of Toronto's Rotman School of Management.
Current Role at FreshBooks
Mara Reiff serves as the Chief Customer Officer and Interim Co-CEO at FreshBooks. She has been in this role since 2023, contributing to the company's leadership and customer engagement strategies. Her responsibilities include overseeing customer experience initiatives and guiding the company's direction during her interim tenure.
Previous Experience at FreshBooks
Prior to her current role, Mara Reiff worked at FreshBooks as the Chief Data Officer from 2021 to 2023. In this position, she focused on leveraging data to enhance customer experiences and improve operational efficiencies. Her tenure at FreshBooks has spanned multiple key roles, showcasing her expertise in customer-centric strategies.
Professional Background at Bell
Mara Reiff held several positions at Bell, including Vice President of Customer Experience Strategy, Data & AI, and Workforce Management from 2018 to 2021. She also served as Director of Marketing for Residential Services from 2017 to 2018 and Director of Strategy for Proactive Care from 2016 to 2017. Her roles at Bell emphasized customer experience and strategic initiatives.
Education and Expertise
Mara Reiff earned a Bachelor of Applied Science in Chemical Engineering and Applied Mathematics from Queen's University. She furthered her education with an MBA from the Rotman School of Management at the University of Toronto, completed between 2007 and 2009. Her academic background supports her expertise in engineering, data analysis, and business management.
Early Career at Accenture and SECOR
Mara Reiff began her career at Accenture, where she worked as an Analyst from 2004 to 2006 and later as a Consultant from 2006 to 2007. She also served as a Senior Consultant at SECOR from 2010 to 2011. These early roles provided her with foundational experience in consulting and strategic analysis.