Mike Sholars
About Mike Sholars
Mike Sholars is the Lead of Brand & Content at FreshBooks, where he utilizes his extensive experience in storytelling and media to create impactful narratives. He has held various roles in notable organizations, including editor and creative director, and has over a decade of experience in journalism and content creation.
Current Role at FreshBooks
Mike Sholars serves as the Lead, Brand & Content at FreshBooks since 2023. In this role, he focuses on developing brand narratives and content strategies that resonate with FreshBooks' audience. His extensive background in storytelling and content creation informs his approach, allowing him to connect effectively with clients and partners.
Previous Experience in Media
Mike Sholars has a diverse background in media, having held several key positions. He worked as a Copyeditor at National Post, Inc. for three months in 2013. He then served as the Editor of Branded Content at HuffPost Canada from 2013 to 2017, followed by a role as Head of Branded Content at Daily Hive from 2018 to 2019. He also worked as a Senior Copywriter at Longplay for seven months in 2020, and as Creative Director at Campfire Labs from 2021 to 2023.
Education and Expertise
Mike Sholars studied Professional Writing (Periodicals) at York University, where he earned a Bachelor of Arts (BA) from 2006 to 2012. His education has equipped him with the skills necessary for effective communication and storytelling, which he applies across various media formats, including journalism, podcasting, and video production.
Philosophy on Storytelling
Mike Sholars believes in the power of storytelling as a means to connect and understand people. This philosophy underpins his work and influences how he collaborates with creative partners to craft impactful narratives. His approach emphasizes the importance of narrative in building relationships and engaging audiences.
Career Timeline
Mike Sholars has been involved in various forms of media for over a decade. His career began as Editor In Chief at Excalibur Publications Inc. from 2011 to 2012. He then transitioned to roles that included copyediting, branded content editing, and creative direction, culminating in his current position at FreshBooks. His diverse experiences contribute to his ability to adapt and thrive in different media environments.