Prachi Bhatia
About Prachi Bhatia
Prachi Bhatia is a Senior Manager of Performance Marketing at FreshBooks, with a strong background in digital marketing and strategy. She has held various roles in notable companies and has a solid educational foundation in Computer Science and Marketing.
Current Role at FreshBooks
Prachi Bhatia serves as the Senior Manager of Performance Marketing at FreshBooks, a position she has held since 2020. In this role, she is responsible for developing and executing marketing strategies that enhance the company's online presence and drive customer engagement. Her expertise in performance marketing contributes to FreshBooks' goals in the competitive financial software industry.
Previous Experience in Performance Marketing
Before joining FreshBooks, Prachi worked at INNOCEAN Worldwide Canada as Senior Manager of Performance Marketing from 2017 to 2020. She also held the position of Manager, Biddable Media at Rakuten Rewards for a year from 2019 to 2020. Her experience in these roles involved managing digital marketing campaigns and optimizing performance across various channels.
Educational Background
Prachi Bhatia studied Computer Science at Motivational Pathway, where she earned a Bachelor of Engineering (B.E.). She furthered her education at Western University, achieving a Postgraduation in Marketing. Additionally, she completed a Certificate in Business Analysis from the University of Toronto, which complements her marketing expertise.
Early Career and Volunteer Work
Prachi began her career as a Business System Specialist at Aon Hewitt from 2011 to 2013. She also gained experience as a Digital Account Manager at Catalyst Canada from 2016 to 2017. During her early career, she volunteered as a Social Media Manager for Save the Water™ (STW™) from 2014 to 2015, where she managed social media initiatives to promote water conservation.
Internship Experience
In 2014, Prachi completed a four-month internship as a Strategy Intern at Tribal Worldwide in the Toronto, Canada Area. This role provided her with foundational experience in strategic marketing, contributing to her subsequent career in performance marketing and digital strategy.