Prachi Kabir
About Prachi Kabir
Prachi Kabir is a Demand Generation Specialist with over four years of experience in marketing analytics and integrated communication strategies. She has a strong background in crafting data-driven marketing campaigns and has held various roles in marketing and public relations.
Work at FreshBooks
Currently, Prachi Kabir serves as a Demand Generation Specialist at FreshBooks, a position she has held since 2023. In this role, she focuses on developing data-driven marketing campaigns that blend creativity with analytics. Her expertise in demand generation is aimed at enhancing customer engagement and driving measurable results.
Education and Expertise
Prachi Kabir holds a Bachelor of Arts in Economics and Commerce, with a minor in Statistics from Kishinchand Chellaram College of Arts Commerce and Science. She furthered her education by obtaining a Master of Science in Mass Communication/Media Studies from Boston University. Her academic background supports her specialization in marketing analytics and integrated communication strategies.
Background
Prachi Kabir has over four years of experience in the marketing field, with a focus on marketing analytics and communication strategies. Her career includes various roles in marketing and public relations, providing her with a diverse skill set. She has worked in multiple organizations, including Fresh Prints, Adfactors PR, and Colette Phillips Communications.
Previous Roles and Experience
Before joining FreshBooks, Prachi held several positions that contributed to her expertise in marketing and public relations. She was a Marketing Coordinator at Fresh Prints, an Account Executive at Adfactors PR, and an Account Coordinator at Colette Phillips Communications. Additionally, she gained experience as a Digital/Creative Team Director at the Public Relations Student Society of America (PRSSA) and as a Senior Public Relations Executive at Madchatter Brand Solutions.
Passion for Market Trends
Prachi Kabir is passionate about analyzing market trends to achieve measurable marketing outcomes. Her ability to dissect data and integrate it into marketing strategies reflects her commitment to delivering results. This passion is evident in her work across various roles, where she has consistently focused on leveraging analytics to inform marketing decisions.