Sajni Khera Lightfoot
About Sajni Khera Lightfoot
Sajni Khera Lightfoot serves as the Senior Manager of Global Communications at FreshBooks, where she leverages her passion for strategy and storytelling to drive business objectives. With a background in communications and experience in various roles, including positions at the Office of the Prime Minister of Canada and NATIONAL Public Relations, she excels in fast-paced environments.
Current Role at FreshBooks
Sajni Khera Lightfoot serves as the Senior Manager of Global Communications at FreshBooks, a position she has held since 2022. In this role, she focuses on developing and executing communication strategies that align with the company's business objectives. Her responsibilities include managing internal and external communications, enhancing brand visibility, and fostering relationships with stakeholders. Lightfoot's experience in fast-paced environments contributes to her ability to drive projects forward effectively.
Previous Experience in Government and Public Relations
Prior to her current role, Lightfoot gained valuable experience in various communications positions. She worked at the Office of the Prime Minister of Canada as an Issues Management Executive Assistant from 2013 to 2014. She later served as a Senior Operations Manager in the Minister's Office at Finance Canada from 2014 to 2015. Her role as a Communications Advisor at Tourism Toronto from 2017 to 2018 and as a Senior Consultant at NATIONAL Public Relations from 2018 to 2021 further solidified her expertise in public relations and strategic communications.
Educational Background and Qualifications
Sajni Khera Lightfoot studied at George Brown College, where she earned a Marketing Certificate while pursuing a focus on Business/Commerce from 2008 to 2012. She also holds a Bachelor of Arts (B.A.) degree from the University of Ottawa. Her educational background provides her with a solid foundation in business principles and marketing strategies, which she applies in her professional roles.
Skills and Areas of Expertise
Lightfoot has a strong affinity for storytelling, recognizing its importance in building relationships and driving revenue growth. She excels in fast-paced and scaling companies, demonstrating her ability to adapt and push projects forward. Her strategic mindset and passion for taking on new challenges enable her to contribute effectively to organizational goals and objectives.