Sandra Shermans
About Sandra Shermans
Sandra Shermans is a Senior Marketing Executive with expertise in managing substantial marketing accounts and digital campaigns across social media platforms. She has a background in sales and marketing and holds a BSc in Marketing Studies from Toronto Metropolitan University.
Work at FreshBooks
Sandra Shermans has been employed at FreshBooks as a Senior Marketing Executive since 2020. In this role, she oversees marketing accounts with a substantial monthly budget of $30,000. Her responsibilities include managing digital marketing campaigns, with a particular emphasis on social media platforms such as Facebook, Google, and LinkedIn. This position allows her to leverage her expertise in marketing to drive brand awareness and customer engagement.
Previous Experience at VIQ Solutions
Before joining FreshBooks, Sandra Shermans worked at VIQ Solutions as a Sales and Marketing Specialist from 2018 to 2019. During her one-year tenure in Canada, she contributed to the company's marketing efforts and sales strategies, gaining valuable experience in the marketing field.
Education and Expertise
Sandra Shermans studied at Toronto Metropolitan University, where she pursued a Bachelor of Science in Marketing Studies from 2015 to 2017. Her academic background in Business Administration and Management has equipped her with the foundational knowledge necessary for her career in marketing. This education supports her current role in managing marketing strategies and campaigns.
Marketing Skills and Focus
In her current position, Sandra Shermans focuses on digital marketing strategies, particularly on social media platforms. She utilizes her skills to create and manage campaigns that enhance brand visibility and engagement. Her expertise in handling significant marketing budgets allows her to implement effective marketing initiatives that align with the company's goals.