Simran Singh
About Simran Singh
Simran Singh is a Senior Manager of Marketing Planning & Analysis at FreshBooks, where he has worked since 2023. With a background in finance and extensive experience in marketing and analysis, he focuses on cross-functional collaboration to drive results.
Work at FreshBooks
Simran Singh currently holds the position of Senior Manager, Marketing Planning & Analysis at FreshBooks, a role she has occupied since 2023 in Toronto, Ontario, Canada. Prior to this, she worked in various capacities at FreshBooks, including Financial Planning Analyst from 2018 to 2020, Account Manager - Client Payments from 2015 to 2018, and Marketing Planning Specialist from 2020 to 2021. In her current role, she focuses on cross-functional collaboration among sales, customer success, and marketing teams to drive results.
Education and Expertise
Simran Singh has a solid educational background in finance. She studied at Sheridan College, where she earned an Advanced Diploma in Business Administration from 2009 to 2012. She furthered her education at Ryerson University, obtaining a Bachelor of Commerce (BCom) degree in Finance from 2012 to 2014. This academic foundation supports her expertise in financial analysis and marketing planning.
Background
Before her tenure at FreshBooks, Simran Singh worked at TD Canada Trust as a Financial Service Representative from 2011 to 2015. She also gained experience as a Sales Associate at Falcon Machining Ltd for nearly a year in 2010. Additionally, she served as a Recruitment Consultant at Northstar Recruiting from 2018 to 2019. This diverse background has contributed to her comprehensive understanding of finance and marketing.
Achievements
Simran Singh has a track record of defining key metrics and measuring performance to identify root causes of complex problems. She provides data-driven recommendations for improvements, demonstrating a humble and supportive approach. Her ability to bring together various teams to achieve exceptional results highlights her effectiveness in her roles.