Wendy Ko

Research Operations Specialist @ FreshBooks

About Wendy Ko

Wendy Ko is a Research Operations Specialist at FreshBooks, where she has worked since 2021. With a diverse background in UX research, data analysis, and education, she has held various roles at notable companies including Nintendo of Canada and Human Branding Inc.

Work at FreshBooks

Wendy Ko has been employed at FreshBooks as a Research Operations Specialist since 2021. In this role, she contributes to the company's research initiatives, focusing on enhancing operational processes within the research team. Her responsibilities include moderating focus groups and conducting various UX research methodologies, which are essential for informing product development and user experience strategies.

Previous Experience at Nintendo of Canada Ltd

Wendy Ko worked at Nintendo of Canada Ltd in multiple capacities. From 2014 to 2019, she served as a Brand Ambassador, where she represented the brand in various promotional activities. She later took on the role of Retail Ambassador Program - Area/Team Lead from 2015 to 2018, overseeing operations in Toronto, North York, and Scarborough. Her experience at Nintendo contributed to her skills in team leadership and brand representation.

Education and Expertise

Wendy Ko holds a Master's degree in Psychology, focusing on Developmental and Cognitive Processes, from York University, which she completed between 2004 and 2013. She also earned an Hons. BA Double Major in Psychology and Humanities East Asian Studies from the same institution from 2005 to 2009. Additionally, she obtained a Post-Graduate Certificate with Honours in Research Analyst from Humber College in 2019 and a Certificate in User Experience Design from George Brown College Continuing Education in 2019. Her educational background supports her expertise in UX research methodologies.

Skills in Data Analysis and UX Research

Wendy Ko possesses advanced skills in data analysis, utilizing tools such as SPSS and MarketSight. Her expertise includes moderating focus groups and conducting card-sort exercises, which are integral to UX research. These skills enable her to gather and interpret data effectively, contributing to informed decision-making in research operations.

Background in Child Development

Wendy Ko has a background in child development and autistic spectrum disorder, where she has provided respite care services. This experience enhances her understanding of developmental processes and informs her approach to research and analysis in various contexts, particularly those involving user experience and education.

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