Hicham Filali Amine
About Hicham Filali Amine
Hicham Filali Amine serves as the Head of Sales and Growth at Freterium since 2022, bringing extensive experience from previous roles at companies like HEINEKEN and Ernst & Young.
Current Role at Freterium
Hicham Filali Amine serves as the Head of Sales and Growth at Freterium, a company that is part of the Y Combinator S21 cohort. He has held this position since 2022, contributing to the company's sales strategies and growth initiatives. His role involves overseeing sales operations and developing strategies to enhance market presence.
Previous Experience at LabelVie
Prior to his current role, Hicham worked at LabelVie as the Director of Digital Transformation from 2021 to 2022. During his eight-month tenure in Casablanca, Morocco, he focused on implementing digital strategies to improve operational efficiency and customer engagement.
Experience at HEINEKEN
Hicham Filali Amine has extensive experience at The HEINEKEN Company, where he held multiple roles. He was a Revenue Management Analyst from 2015 to 2017 in London, followed by the position of Revenue Management Controller - OFF TRADE from 2017 to 2019. He also served as a Trade Spend Manager at HEINEKEN MÉXICO from 2019 to 2020, managing trade spending strategies in Monterrey, Mexico.
Educational Background in Corporate Finance
Hicham obtained a Master's degree in Corporate Finance from Reims Management School / ESC Reims, where he studied from 2008 to 2012. This educational background provided him with a strong foundation in financial analysis and management, which he has applied throughout his career.
Early Career at Ernst & Young and Cambon Partners
Hicham began his professional career as a Junior Auditor at Ernst & Young in the Paris region from 2010 to 2011. He then transitioned to Cambon Partners as an M&A Analyst from 2012 to 2013, where he gained experience in mergers and acquisitions before joining The HEINEKEN Company.