Ayan Pande
About Ayan Pande
Ayan Pande is the Marketing Communications Manager at Freudenberg Performance Materials, with a diverse background in marketing and communications across various industries and regions.
Company
Ayan Pande is currently employed at Freudenberg Performance Materials, where he serves as the Marketing Communications Manager. This role has him stationed in the Netherlands starting from 2021. Freudenberg Performance Materials is a global leader in innovative technical textiles and offers a platform for Ayan to implement and oversee comprehensive marketing communication strategies.
Title
Ayan Pande holds the title of Marketing Communications Manager at Freudenberg Performance Materials. In this capacity, he is responsible for developing multi-channel go-to-market communication plans for new products and markets, as well as optimizing lead generation channels including websites, third-party platforms, and search engines. His role also involves community development on social media and creating strategic marketing initiatives for various business lines.
Previous Roles and Experience
Before his current role, Ayan Pande worked as Marketing Communications Manager EMEA at Low & Bonar, from 2019 to 2021, where he managed marketing strategies across Europe, the Middle East, and Africa. He was a Key Accounts Executive at Palm Base Chemicals in Gurgaon, India, for eight months between 2016 and 2017, and he worked as an Account Manager at LimeTray, Mumbai, for eleven months from 2015 to 2016. He also has internship experience at Jubilant Bhartia Foundation, Jubilant Life Sciences Ltd., and ING Vysya Bank during 2013-2016.
Education and Expertise
Ayan Pande completed his Master of Science (MS) in Marketing/Marketing Management at the Rotterdam School of Management, Erasmus University, from 2017 to 2018. He holds a Bachelor of Science (BSc) in Economics from SVKM's Narsee Monjee Institute of Management Studies (NMIMS), where he studied from 2012 to 2015. During his academic career, he developed expertise in strategic marketing initiatives, competitor profiling, and trade data analysis.
Key Contributions
Ayan Pande has significantly contributed to the marketing landscape through his roles. Notably, he developed a multi-channel go-to-market communication plan for the Enka Building & Construction business at Freudenberg Performance Materials. His focus on market prospecting and sales audience identification spanned several regions, including EMEIA, the Americas, and Asia-Pacific. He also played a central role in creating marketing literature and planning product launch communications.