Carrie Smith
About Carrie Smith
Carrie Smith is the Marketing & Communications Manager for North America at Freudenberg Performance Materials and a Marketing Consultant & Business Owner at Harvest Creations.
Current Position at Freudenberg Performance Materials
Carrie Smith is currently serving as the Marketing & Communications Manager for North America at Freudenberg Performance Materials. She began her tenure at the company in 2022 and works out of Durham, North Carolina. In this role, she focuses on managing and executing marketing strategies to enhance brand presence in the North American market.
Role at Harvest Creations
Since 2013, Carrie Smith has been working as a Marketing Consultant and Business Owner at Harvest Creations, located in the Raleigh-Durham-Chapel Hill Area. In this position, she consults with a variety of clients, focusing on market research, design best practices, and the development of effective marketing strategies to meet client goals.
Education at North Carolina State University
Carrie Smith earned her Bachelor of Science in Business Administration and Management from North Carolina State University. Attending from 1997 to 2001, she developed a solid foundation in business principles and practices that continue to inform her professional approach.
Approach to Marketing and Communications
Carrie Smith values a hands-on approach to marketing, where she actively develops marketing collateral and writes content. Her strategy involves creative collaboration with teams to integrate market research, design best practices, and data trends. Smith prioritizes active listening to understand client needs and identify obstacles for effective solution development.
Project Management Focus
Carrie Smith believes in managing projects from conception to completion, ensuring high-quality deliverables. Her focus includes overseeing all stages of a project to facilitate smooth execution, which helps in achieving set marketing objectives and metrics.
Commitment to Learning New Technologies
Carrie Smith thrives on learning new technologies and skills to enhance her brand development and marketing strategies. This commitment allows her to stay updated with industry trends and incorporate innovative solutions into her marketing practices.