Heidi Smith
About Heidi Smith
Heidi Smith is the Africa Manager at Freudenberg Performance Materials and the Founder and Managing Director of Unique Purpose.
Title at Freudenberg Performance Materials
Heidi Smith holds the position of Africa Manager at Freudenberg Performance Materials. She began this role in 2019 and is responsible for overseeing operations across the African continent. Her role includes managing business strategies, sales, and regional development to ensure that the company's performance materials meet the needs of the market.
Founder and Managing Director at Unique Purpose
Heidi Smith founded Unique Purpose in 2018. In her role as Managing Director, she leads the company, focusing on developing unique business strategies and ensuring the company's goals and missions are met. Her leadership extends into various operational aspects, including business development and strategic planning.
Role at Peter Blond as Merchandise Executive
From 2015 to 2017, Heidi Smith worked at Peter Blond as a Merchandise Executive in Cape Town, Western Cape, South Africa. During her two-year tenure, she was responsible for managing merchandise operations, including planning and executing merchandise strategies to maximize sales and profitability.
Brand Manager at Peter Blond & Associates
Heidi Smith briefly served as the Brand Manager for the Woolworths division at Peter Blond & Associates in 2015. Her seven-month tenure was focused on brand management, including overseeing marketing strategies and brand development initiatives for Woolworths products.
Educational Background
Heidi Smith has a diverse educational background. She attended the Cape Peninsula University of Technology from 2001 to 2003. She also studied at the Nepheritie Jade Coaching Institute in 2018. Additionally, she has educational experiences from the Amsterdam University of Applied Sciences in 2002 and the University of South Africa in 1998. Her foundational education was completed at Fairmont High School, where she studied from 1992 to 1996.